What Is Joe's Benchmarking and How Does It Work?

Morgan Holycross, Marketing Manager · August 07, 2026

Data sourced from Joe, the private fund performance platform powered by Dakota. Learn More | Request Access

Most benchmark providers force you into rigid, one-size-fits-all peer groups that don’t reflect how your strategy, or your portfolio, actually works. You get lumped into categories that miss the mark, and you're left making decisions based on someone else’s definitions.

Joe, powered by Dakota Marketplace, flips that model. Built inside Dakota Marketplace, it lets you define your own peer universe and evaluate performance the way you want… by vintage year, geography, strategy, and more. It’s benchmarking, without the blind spots.

In this article, we’ll show you how Joe works and why it’s changing the way private market performance is measured, analyzed, and acted on.

Why Joe Exists

Private markets are evolving… fast. More strategies. More segmentation. More competition. But benchmarks haven’t kept up.

Joe was built to close that gap. It gives LPs, GPs, and advisors access to:

  • Transparent, verified private fund performance data
  • Coverage across every major private market asset class
  • Benchmarks segmented by vintage, geography, and strategy
  • A continuously updated, living database… no more static PDFs

Instead of being locked into someone else's framework, you get context that actually matches how your team thinks and operates.

If you're tired of benchmarks that don’t reflect your world, it’s time to take control. Request access to Joe.

What is Joe?

Joe, powered by Dakota Marketplace, is a private fund benchmarking database built for clarity and control. It provides institutional-grade performance insight across:

  • Private Equity – Small, Middle, and Large Buyout
  • Private Credit – Direct Lending, Mezzanine, Opportunistic
  • Venture Capital – Early, Growth, Multi-Stage
  • Private Real Estate – Core, Core+, Value-Add, Opportunistic, Credit
  • Real Assets – Infrastructure, Energy, Natural Resources

Whether you’re an LP evaluating commitments, a GP positioning your performance, or an advisor guiding pacing and allocation, Joe gives you the lens you need.

How Joe Works

Joe is built on one core principle: performance data is only useful if it’s current, comparable, and connected to what’s actually happening in the market.

Quartiles You Can Trust

Joe is powered by verified LP and GP reporting. Performance is segmented by vintage year, geography, and strategy so you’re comparing apples to apples, not guessing across averages.

Context That Drives Clarity

Numbers alone don’t tell the full story. Joe connects fund performance to portfolio company outcomes, sector shifts, and sponsor behavior helping LPs understand what’s driving returns and giving GPs the ability to tell a sharper, more credible story.

You can also layer in qualitative insights (fund memos, consultant perspectives, and more) to support better decisions and better conversations.

Live Data, Not Static PDFs

This isn’t a snapshot, it’s a live database. Because Joe is integrated into Dakota Marketplace, the data refreshes continuously. That means your insights stay current, and your comparisons stay relevant.

The Joe Advantage

Joe isn’t just another tool to juggle. It’s built directly into Dakota Marketplace, right alongside the intelligence your team already uses every day.

You get instant access to performance benchmarks right next to:

  • Deal sourcing
  • Manager research
  • Company and portfolio intelligence

And for teams that need more customization, Joe integrates via API or Snowflake… perfect for automating portfolio monitoring, powering internal dashboards, and scaling reporting.

Why It Matters

With Joe, you don’t just get data… you get real context:

  • Identify top-performing GPs by strategy and vintage
  • See the actual transactions and companies driving returns
  • Connect fund performance to economic cycles, sector shifts, and sponsor behavior

Real-time insight. Custom peer groups. Full transparency. All in one place.

If you're tired of benchmarks that don’t reflect your world, it’s time to take control. Request access to Joe.

 

MH Morgan Holycross, Marketing Manager

See where a fund actually stands.

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