About Joe · Powered by Dakota

Rigor & Access. Proof You Don't Have to Choose.

The most rigorously verified data in private markets, priced so the people who actually need it can get it.

20 yrsBuilding Dakota's Data
5,000+Dakota Customers Worldwide
18,000+Funds Tracked by Joe
100%Research-Verified Records
Our Founding Belief

"A number you can't verify isn't worth defending. Dakota spent 20 years building the fundraising intelligence infrastructure the industry actually uses — Joe applies that same standard to fund performance, GP intelligence, and transaction data, so the people who have to defend the number never have to guess where it came from."

20 Years

Building from a boutique fundraising firm into a leading data and intelligence platform

5,000+

Customers across fundraising, deal, and investment teams worldwide

18,000+

Funds tracked by Joe, with 164,000+ performance records across 7 asset classes

100%

Of records reviewed by Joe's research team before publication — not auto-populated

01 — How Joe Started

Built by researchers. For the people who have to defend the number.

Dakota was founded in 2006 as a boutique investment management fundraising firm. Out in the field raising capital, the team kept hitting the same wall: the data, contacts, and intelligence fundraisers needed simply didn't exist in a form that was accurate, actionable, or built for how they actually worked. So Dakota built it — starting with Dakota Marketplace, the database its own team used every day.

Twenty years later, allocators, consultants, and GPs kept running into a version of the same problem fundraisers faced in 2006: fund performance data stitched together from providers built for different jobs, self-reported numbers with no independent verification, and pricing that required a sales call just to see a quote. So Dakota built Joe the same way it built Marketplace — sourced from primary materials, reviewed by a research team before publication, and priced so it's usable rather than gated behind an enterprise quote.

GC

Gui Costin

Founder & CEO, Dakota

Gui has spent nearly 20 years building Dakota from a boutique fundraising firm into one of the most respected data and intelligence platforms in private markets. Joe extends that same research standard to fund performance, GP intelligence, and transaction data.

  • $40B+ raised personally in investment sales since 2006
  • Author of The Dakota Way and Be Kind
  • Host of the Dakota Way Sales Coaching program
  • Host of the Emerging Manager Growth Show

Nearly 20 years of building something that works.

2006

Dakota Founded

Boutique investment management fundraising firm in Philadelphia. Mission: help investment managers raise capital.

2010s

Dakota Marketplace Launched

The LP/GP database Dakota's own team built to fill the intelligence gap it experienced every day in the field.

2020s

Platform Expansion

GP data, portfolio company intelligence, international coverage, AI-powered search, and integrations with every major CRM.

2026

Joe Launches

Fund performance, GP & sponsor intelligence, private company transactions, and custom benchmarking — built on the same 20-year data foundation, applied to a new problem.

Our Mission

Help the people who have to defend the number, defend it with confidence.

Whether it's a consultant benchmarking a manager, an allocator validating a track record during diligence, or a GP positioning performance credibly against real comparables, Joe's job is to make sure the number they're standing behind can actually hold up.

Our Data Sourced from primary materials — filings, consultant reports, pension documents, and fund presentations. Never scraped, never auto-populated.
Our Research Every record reviewed by Joe's research team before it's published, and re-verified as new source documents become available.
Our Customers Priced and built so allocators, consultants, and GPs can actually use it — not just enterprise accounts with a custom quote.

"You can build the most rigorously verified dataset in private markets and still price it so the people who need it can actually buy it. We've spent 8 years proving that with Dakota Marketplace. Joe is the same idea, applied to performance data."

Gui Costin · Founder & CEO, Dakota

Where Joe's standard comes from

The same research discipline Dakota built Marketplace on, applied to every fund, GP, and transaction record in Joe.

Sourced from primary materials, not scraped or auto-populated
Cross-checked against an independent source before publication, wherever one exists
Reviewed by Joe's research team before it ever reaches the platform
Re-verified and refreshed as new source documents and filings become available

Get access to Joe. Or explore what else Dakota builds.

Same research standard, same 20-year data foundation, one login.

 

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